Wednesday, 24 February 2010

MTC's 2010 Season Subscribers Break Box Office Records



Melbourne Theatre Company's 2010 Season has attracted the highest number of subscribers for the last 20 years, reaching 20,000 eager theatre viewers. 

“Simon Phillips and I are delighted to reach 20,000 Subscribers, the highest number for the last 20 years. It’s fabulous to see so many people enjoying live theatre. 2010 is shaping up to be a great year for the Company," said MTC General Manager Ann Tonks (via TheatrePeople.com.au)

The season opener, The Drowsy Chaperone, broke MTC's own Box Office records when it sold $110,000 worth of tickets on the first day of single ticket sales. Since then the season has been extended, and sold out again, becoming MTC's fastest selling production. 

However this success and level of interest is not only connected to MTC's production of The Drowsy Chaperone. Already five other shows have had their season extended to cope with the popular demand. 


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